Note: Please understand that this website is not affiliated with the Jovan company in any way, it is only a reference page for collectors and those who have enjoyed the Jovan fragrances.


The goal of this website is to show the present owners of the Jovan company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back your favorite perfume!


Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.

Sunday, December 1, 2013

Modern Flowers by Jovan c1974

Modern Flowers by Jovan: launched in 1974.

It was available as:
  • 1/8 oz Essence
  • 3 oz Eau de Cologne Spray
  • 1 oz Eau de Cologne Splash
  • Dusting Powder

So what does it smell like? It was a floral blend perfume

Discontinued around 1976.

McCall's, 1974:
"Modern Flowers. A full bodied, rich and projecting floral blend of the Contemporary and the Classic For the woman who's both. A fragrance that distinctively sets you apart as exciting. Up-to-the- moment. And elegant."
The New York Times Magazine, 1974:
"Modern Flowers, a sophisticated and exciting blend of fresh blossoms."

photo by ebay seller mercgrl2

photo by ebay seller mercgrl2


Dusting powder, photo from Quirky Finds
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