Belle de Jovan by Jovan: launched in 1976. Pronounced BELL'-D'JOE-VAN'.
According to legend, Belle de Jovan was developed when a prince whose wealth was beyond imagination challenged the master perfumers at Jovan to create the world's most beautiful perfume for his most cherished princess. It was to be his tribute to the woman he cherished beyond all others. He instructed the perfumes to "use only the most precious flowers, for she must experience the greatness of my gift."
According to legend, Belle de Jovan was developed when a prince whose wealth was beyond imagination challenged the master perfumers at Jovan to create the world's most beautiful perfume for his most cherished princess. It was to be his tribute to the woman he cherished beyond all others. He instructed the perfumes to "use only the most precious flowers, for she must experience the greatness of my gift."
Fragrance Composition:
So what does it smell like? It is classified as a floral fragrance for women. The world's costliest ingredients create this legendary fragrance. It is a sensual, long lasting fragrance using the natural oils of French jasmine and Bulgarian rose to blend with Italian orange blossom, East Indian sandalwood and Florentine iris and other precious flowers. The Jovan company hoped it would be a scent for every romantic, feminine woman.
- Top notes: carnation, violet
- Middle notes: Bulgarian rose, Italian orange blossom, French jasmine, Florentine iris
- Base notes: East Indian sandalwood
New York Magazine, 1976:
“Introducing Belle de Jovan Perfume. Open. Apply. Experience. Savor. Whisper. Touch. Caress. Stroke. Kiss. Legend tells us that a wealthy prince once challenged the master perfumers of Jovan to create the world's most beautiful perfume. For his cherished princess. “Use only the most precious flowers,” he advised, “for she must experience the greatness of my gift. Belle de Jovan is that very fragrance, A sensual, long-lasting blend of French Jasmine, Bulgarian roses, Italian orange blossoms, East Indian sandalwood, Florentine iris and other precious flowers. A fragrance treasure to be given by every man who has ever cherished a woman. And to be worn by every woman who desires to be cherished. Available in perfume and cologne spray mist. Wear it for him. Before someone else does.”
It was available in the following:
1/3 oz perfume
1.8 oz Cologne Spray
2.25 oz Cologne Spray
"Belle de Jovan" from Jovan , Inc, received instant recognition on the shelf, due to its cap with raised letters that have been hot-stamped in gold, reports Risdon Manufacturing Co., Naugatuck, Conn.
Fate of the Fragrance:
Discontinued, date unknown. Still being sold in 1986.
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